01 — Introduction
A Senior Content Writer, Copywriter and Editor with over eight years within the digital marketing sphere. I transform challenging concepts into compelling narratives that are consumer-centric, resonates with target audiences and fuels real online growth.
02 — Experience
Experienced in both in-house and agency environments, think of me as your brand's voice amplifier, creating seamless online experiences from start to finish, and leaving lasting impressions. Have multiple projects? Juggling deadlines is my specialty! No matter the size and scope of a project brief, rest assured I deliver consistent, meticulously accurate content thats engaging, climbs the SERP ladder and drive conversions. Put me in a team with a great art director and we’ll be unstoppable. The snappy copy and creative ideas are on me!
Top Blogs, Case Studies & Email Marketing Campaigns
Career History (aka the Boring Stuff)
Most Recent Work Experience
Incubeta: Dec 2022—Present | Senior Digital Copywriter |
AdVisible: Nov 2020—Dec 2022 | SEO Copywriter |
Hello Molly: Apr 2018—Nov 2020 | Copywriter & Digital Marketing Coordinator |
Education & Certification
Red & Yellow Business School: AI for Digital Copywriting | July—Aug 2025 |
University of New South Wales: Bachelor of Fine Arts/Arts | 2013—2016 |
Tanglin Trust British International School: IB Diploma | 2011—2012 |
Industries
Ecommerce & B2C clients | 6+ years of experience |
Beauty | 2 years of experience |
B2B clients | 2 years of experience |
Project types
Digital Marketing | Content Strategy, organic search, paid search, Email Direct Marketing, Social Media, Blogs, web content, keyword-research, SEO Optimisation, Generative AI |
Media | Short videos, press releases, case studies, award writing |
Paid Marketing | Google Ad Campaigns, google advertising, short-form/conversion-led copy |