Our NEW Essentials Collection | EDM Campaign

01 — Full Email Copy

Tile 1

Button: *Directing to sale offers on all swimwear

Body Copy: 20% Off Swim. Use Code DIVEIN

CTA: Shop Now

Tile 2

Header: At Her Leisure

Body Copy: Word on the street is that you're looking for some new exclusives! New to Hello Molly, the latest lounge and streetwear drop will have you taking the streets in essential hoodies, matching joggers, shearling sets and your fave kicks.

CTA: Shop Hello Molly Loungewear

Tile 2

*Static Imagery with product range with URL links to products

CTA: Shop Now

Tile 3

Header: Street Smart

*Static Imagery with product range with URL links to products

CTA: Shop Now

Tile 4

*Static Imagery with product range with URL links to products

CTA: Shop Now

Tile 5

Body Copy: We're embracing the 90s retro with baggy trackies teamed with relaxed fitting hoodies.

*Static Imagery with product range with URL links to products

CTA: Shop Now

Tile 6

*Static Imagery with product range with URL links to products

CTA: Shop Now

Tile 7

Header: The Soft Touch

*Static Imagery with product range with URL links to products

CTA: Shop Now

02 — Creative Process

Leverage the need for cosy transitional essentials during the second wave of the unprecedented COVID-19 lockdown. A great focus was on loungewear that was comfortable and multi-purpose for sleep, work and at-home workouts.

Jasmine Cottan

Unit 6 / 94 Elizabeth Bay Road, Elizabeth Bay | +61 413 842 088 | jazzcottan@yahoo.com

© Jasmine Cottan, 2025