The Stay At Home Starter Kit | EDM Campaign

01 — Full Email Copy

Tile 1 (with Shopping CTAs)

Header: Stay Cosy & Comfy!

Body Copy: Look chic and work from home in the latest arrivals that keep it real comfy! Think knitted pieces, long sleeved dresses and midi lengths.

CTA: Shop New Arrivals

Tile 2, 3 & 4

Imagery of new trend-related arrivals, including knits, long sleeve dresses and loose, midi-length styles.

CTA: Shop Now

Tile 5

Header: We're on TikTok (Socials)

CTA: Follow us @hellomolly_

Tile 7, 8 & 9

Imagery of Best-selling loungewear with CTAs.

Header 7: White Wonder

CTA: Shop White Dresses

Header 8: Warming Signs

CTA: Shop Red Dresses

Header 9: Pretty in Pink

CTA: Shop Pink Dresses

02 — Creative process

To leverage the COVID-19 trend of finding suitable #workingfromhome, and trending comfortable outfits that were full coverage, comfortable and matched

Jasmine Cottan

Unit 6 / 94 Elizabeth Bay Road, Elizabeth Bay | +61 413 842 088 | jazzcottan@yahoo.com

© Jasmine Cottan, 2025