01 — Full Email Copy
Tile 1
Header: Behind the Scenes
Body: Static Imagery of models in new Fitness Range 'Elette Fit'
Tile 2:
Header: The Making of Elette Fit
CTA: Watch on IGTV (Link to Behind the Scenes Instagram reel)
Tiles 3 to 7
Headers:
- Inspiration & Vision
- Sketching Out the Vision
- Choosing Fabrics
- Fittings & Sculptings
- Styling & the Shoot
- Shoot Day & Post-Production
*Includes static imagery and sketches of range
CTA: Shop Elette Fit
02 — Creative Process
To build brand loyalty and credibility by allowing new and longtime customers a sneak peak the creative design/marketing process of Hello Molly's Fitness range, Elette Fit. This includes providing a detailed behind the scenes video of the initial concept, sketches, custom fitting, video shoot and media releases.
Read the blog!
Press Release: Hello Molly expands into a $200 billion dollar market
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